Unique Club/Facility Details

Golf Facilities

• 18 hole course, par 72, designed by George Cobb

Racquet Facilities

• 4 outdoor lighted Har-Tru courts

Swimming Facilities

• 1 Outdoor

Other Athletic Facilities

Dining Facilities

• 1 Casual Dining Room that seats 40
• 1 Formal Dining Room that seats 60
• 1 Ballroom that seats 275
• 2 Outdoor Dining that seats 80
• 1 Snack Bar that seats 50

Director of Membership and Marketing

The Surf Golf & Beach Club
North Myrtle Beach, South Carolina

The Surf Golf & Beach Club located in North Myrtle Beach, SC. has a tremendous opportunity for a highly qualified, capable, and motivated individual to become the Club’s new Director of Membership and Marketing (DOMM). This role will be responsible for developing and implementing marketing initiatives designed to attract, increase, and retain Members in the Club. As “Brand Ambassador,” the DOMM will be the primary communicator toward enhancing the brand of the Club and interacting with Members and prospective Members, as well as other constituency groups who contribute to and influence the well-being and significant quality lifestyle provided by

The Director of Membership and Marketing (DOMM) role reports directly to the Surf Golf & Country Club General Manager and works collaboratively with him, the Surf Club Team and the Membership Committee comprised of Members, generally with experience in this area. A major portion of the DOMM’s efforts will be to act as the lead representative for initiating and developing creative marketing programs, engaging prospective new members, and generally being the overall ‘brand ambassador’ for The Surf Club.

Developing internal and external leads, cultivating business relationships, and leveraging corporate memberships are priorities. This role requires exceptional strength in communications, both written and verbal, as well as knowledge of appropriate and necessary tools to strategically enhance the Surf Club’s presence and brand awareness in local and national markets. Utilizing appropriate and relevant social media and other technological tools is critical, as is the knowledge of, or quick assimilation of understanding and implementation of website optimization and other digital marketing strategies and positioning.

Personal presence is crucial, as well as a comfort with making presentations, both internally and externally, and with multiple constituencies. Working effectively and naturally in front of large and small groups, considering, and presenting accurate and desired information and analytics are part of the role, requiring skill for gaining buy-in, support, and confidence from such groups. Having current or previous membership marketing experience is helpful, but not required. The successful candidate will be outgoing, hospitality oriented, social media savvy, persistent, collaborative, focused, relevant to current trends, and possess a positive ‘can do’ attitude.

Many of the activities that will flow through and be part of the DOMM’s role are new and require an exceptionally strong attention to detail, ability to manage multiple priorities, and work effectively with a diverse array of individuals and motivations, while also setting strategic objectives and measuring their effectiveness.

The Director of Membership and Marketing must be a relationship builder, understand relationship sales strategy, be a good listener, and be successful in winning the trust and confidence of members, guests, prospective members, and community influencers.

KEY PRIORITIES OF THE DIRECTOR OF MEMBERSHIP AND MARKETING

‘Hitting the ground running’ is a key expectation of the new DOMM, but equally important are the following key points of initial focus and concern:

• Spend considerable time learning about the Surf Club, its team, its Members, the Community, and the history of the Club; be exceptionally visible, interactive, and present.

•Quickly review and understand the website marketing programs, collateral materials, key relationships both internally and externally, and working with the GM and Club Department Heads to develop an actionable marketing plan with SMART goals---specific, measurable, attainable, relevant, and time sensitive. Develop a strong local market awareness in addition to broader scale and focused programs.

• Do market research and understand what similar local/regional/national properties have/do to compete with the Surf Club; benchmarking is necessary and helpful to create the Surf Club plan.

• Perceived as the ‘thought leader’ in this area of Club operations is critical; developing strong, positive, energized relationships early in one’s tenure is critical.

Salary is open and commensurate with qualifications and experience

Educational Requirements

Preferably, a bachelor’s degree in Marketing, Hospitality, or Business Administration, with a commitment or historical involvement in on-going professional development certification programs

Salary Range