Club is open
7
days per week,
12
months per year.
This position is primarily responsible for generating sales of new social memberships at The Naples Bay Club and engaging with club members on an ongoing basis. The M&S Manager is a self-driven individual who is responsible for creating a club sales and marketing plan that creates awareness in the local community and generates interest from prospective members. Community involvement, participating in local business groups, social media initiatives, posting articles of interest in local publications will be key in generating a constant stream of leads. The M&S Manager will in conjunction with The Club management team create an attractive calendar of events that members can participate in. They will attend Club events to assist in connecting club members with each other while fostering strong connections with membership. As a senior club leader, the M&S Manager will be present on the floor at the club to engage with members and solicit comments and feedback that can help improve the members’ experience.
Essential Functions
*Responsible for meeting the net membership annual budgeted growth goals.
*Works all prospective memberships to ensure they are kept informed regularly of club events. All questions are answered, and all club amenities are highlighted during the tour, including initial meetings with key staff in particular areas of interest.
*On completion of application presents prospective member to the membership committee for final approval.
*Accountable for ensuring each new member receives a full orientation so that they are familiar with all facets of the club. Invite new members to attend new member dinner and partners with other club leaders to host the event.
*Using all tools available, including the Jonas software, they will focus on membership retention by getting to know club members and their preferences.
*Works with Club Director and food and beverage team to create a calendar with a variety of events that are engaging and of interest to members.
*Meet weekly with club leaders and ownership to communicate sales and marketing activities and new memberships. Communicates membership departures and reasons for leaving.
*Maintains accurate and up to date member records ensuring profiles are fully detailed, contains member preferences and personal information that will assist the club team personalizing each member’s club experience.
*Focuses on recognition and recognizing members so that they feel special and have a sense of belonging to the club.
*Works with Accounts department to ensure all members’ dues are posted timely and that all club member accounts are kept current. Delinquent accounts are highlighted, and action is taken to communicate with members and bring account back to being current.
*On an annual basis and in conjunction with Club Director administers The Club Member Survey to gauge membership satisfaction and solicit feedback.
