Club Details
Coral Creek Club
13111 Gasparilla Road
Placida, FL 33946
Unique Club/Facility Details
Coral Creek Club (www.coralcreekclub.com) is located in Placida, Florida, at the entrance of Gasparilla Island between the Gulf of Mexico and Gasparilla Sound. Gasparilla Island is home to Boca Grande, known internationally as the tarpon capital of the world. Coral Creek Club, a premier, member-owned, single-sport golf club located in the unspoiled beauty of Placida, Florida, seeks a dynamic and relationship-driven Membership Director. Nestled within a 6,000-acre estuary and home to a nationally ranked Tom Fazio Signature Design course, the club offers a refined yet relaxed experience to its 275 seasonal members. The ideal candidate will lead strategic membership growth and engagement efforts, promote the club’s exceptional golf facilities and award-winning amenities, and serve as a key ambassador to both prospective and current members. This is a unique opportunity to shape the future of a prestigious, private club that values tradition, exclusivity, and the distinctive charm of “Old Florida” living.
Club is open
7
days per week,
9
months per year.
Age of Club: 24
Number of Members: 265
Average Age of Members: 63
Club Ownership: Member-Owned
Gross Dollar Volume: $8,800,000.00
Annual Dues Volume: $6,200,000.00
Annual Food Sales: $535,000.00
Annual Beverage Sales: $275,000.00
This club uses CMAA's General Manager/Chief Operating Officer Concept.
Golf Facilities
- 18 hole course, par 71, designed by Tom Fazio
Other Athletic Facilities
Dining Facilities
- 1 Informal Dining Room that seats 65
- 1 Outdoor Dining that seats 40
- 1 Men's Grill that seats 20
Job Details
Date Posted
7/12/2025
Job Title
Membership Director
Job Description
Join Our Team in Relentless Pursuit of Improvement. Full Posting Here: https://matchplaygolf.ca/CC-DirectorofMembership/
Strategic Recruitment
A. Review and Expand Membership Recruitment Initiatives
- Assess effectiveness of existing recruitment and referral programs and identify areas for improvement and innovation
- Research successful referral models in similar organizations
- Build a mindset of continuous referral sourcing within the membership
B. Examine/Propose the Feasibility of New Membership Categories
- Research and recommend membership categories used successfully in the industry
- Consider options such as National Memberships, Young Professional Memberships, Legacy Memberships, and Honorary Memberships
Member Assimilation
A. Develop a Comprehensive Orientation Program
- Welcome packet with key information and resources
- Virtual or in-person orientation events
- Introduction to club leadership and committees
B. Personalized Welcome Experience
- Small-group welcome dinners (i.e. dinner with member ambassador)
- Personalized touchpoints (welcome calls, mentorship, new member ambassador)
- Community integration activities
Marketing Excellence
A. Develop a Marketing Plan Aligned with Club’s Mission, Vision, and Values
- Define unique value proposition (what sets CCC apart)
- Multi-channel outreach strategy (social media, email, print, events)
- Targeted messaging for different audience segments
- Enhance the Brand Story
- Implement CRM program for targeted outreach and follow up
B. Advance the Club’s Digital Presence to Elevate Brand Awareness and Viral Media Affinity
- Website, club portfolio, digital content, social media strategy, and targeted advertising
- Comprehensive guide to benefits, services, and impact of membership
- Dedicated membership landing page on the website
- Testimonials and success stories from current members
- Visual storytelling and easy-to-navigate format
Candidate Qualifications
The ideal candidate will have a proven history in areas critical to membership recruitment. They should possess strong written and verbal communication skills, with a demonstrated ability to foster membership growth through strategic communications, exceptional service, targeted recruitment, and effective retention efforts. The candidate should also exhibit excellent judgment, strong organizational skills, and a professional, personable, and positive demeanor. Additionally, the candidate should be savvy in social media, capable of effective communication across a variety of digital platforms and have a keen understanding of how to optimize website and newsletter editing and graphic design. Proficiency in Microsoft Office and Adobe Acrobat is essential, and experience with Jonas software is preferable, but not required.
Educational Requirements
A bachelor’s degree in marketing or a similar field is preferred. A minimum of 3 years’ experience in the hospitality industry is required, preferably in the private club field.
Any club management or marketing certifications or similar professional development achievements are a plus, as is experience with promoting upscale luxury brands and services to discerning customers.
Date Position Available
September-October
Salary Range
$65,000.00
to
$79,999.00
Other Benefits
The base salary for this position will range between $65,000 and $80,000 annually, commensurate with the candidate’s qualifications, experience, and overall skillset. In addition to the base salary, this role is eligible for an annual performance bonus ranging from 15% to 25% of the base salary, based on agreeable individual and organizational performance. Coral Creek Club offers competitive compensation and incentive plans, along with senior management benefits.
Please send resumes to:
Teejay Alderdice
General Manager
13111 Gasparilla Road
Placida, FL 33946
PHONE: 9415994625
talderdice@coralcreekclub.com
