Know the Ropes

Gain new ideas and insights for your club through more than 70 Stellar Education Sessions. Options include:

Featured Speakers

Jeff Havens

General Education with Featured Speaker Jeff Havens

Saturday, February 19, 2:15–3:15 p.m. PT

Jeff Havens is the only business growth expert who provides serious solutions in a seriously funny way. He has an uncanny ability to provide actionable answers to today’s business challenges in a way that is undeniably entertaining and impactful. But even more than that, Jeff has a unique ability to simplify seemingly complex problems, providing you with a fresh perspective, one that runs counter to the conventional wisdom of the business world. He’ll show you that we’re not actually creating a completely new type of person every 15 years, that being innovative is not something only a few special people know how to do, and that both exceptional leadership and exceptional customer experiences are built on surprisingly slender foundations. You will leave Jeff’s keynotes refreshed, relaxed, happy, and more confident than ever that you are prepared for the road ahead.

Robyn Benincasa

Opening Business Session with Featured Speaker Robyn Benincasa

Sunday, February 20, 8:00–10:00 a.m.

Attend the official World Conference kick off to participate and be party to the business of your professional Association. Meet the candidates for the 2022 CMAA Board of Directors during the Candidates’ Forum. Honor and recognize the professional development achievements of CMAA members, including the 2021 Certified Club Managers, Certified Chief Executives, and Master Club Managers, and be present for the unveiling of the 2021 class of CMAA Fellows. President & CEO Jeff Morgan, FASAE, CAE, will highlight key developments in the annual State of the Association address.

Robyn Benincasa gives individuals and organizations the tools they need to inspire themselves and one another to their greatest heights and across their most challenging finish lines. For the last 20 years, she and her teammates have been competing at the front of the pack in the most unique and compelling classrooms on earth--The jungles of Borneo, the Himalayan peaks of Tibet, the rivers of Fiji, the rainforests of Ecuador and the desert of Namibia, studying the good, the bad, and the not-so-pretty in Extreme Teamwork. It is through these harrowing, life affirming and often hilarious experiences in the world's most grueling challenges that she has emerged with her truly unique perspective on what it takes to build the kind of world-class teams that succeed against all odds, that triumph in the face of adversity and that win as one in times of great challenge and change.

Robyn’s multi-faceted experience—as a 20+ year veteran San Diego firefighter, a World Champion Adventure Racer, a 2014 CNN Hero, a Guinness World Record Endurance Kayaker, and a best-selling author—inspires people to grab life with one hand, grab their teammates with the other, and to achieve audacious goals that they could never accomplish alone. Grab hold of your seats, Robyn’s incredible stories and breathtaking footage of extreme teams in action is an invigorating thrill ride that will leave you energized.

Ginny Clarke

Featured Education Session: The Future of Work Begins with Conscious Leadership Today with Featured Speaker Ginny Clarke

Sunday, February 20, 4:00–5:00 p.m.

Whisperings about the future of work have developed into full-fledged conversations. Still, we haven’t yet arrived at a consensus on what exactly the future of work entails and how leaders can position their organizations and their people for success during such a transformative period in the workplace and beyond. Bringing a holistic perspective from inside some of the world’s leading organizations, Ginny Clarke shares her sought-after insights and wisdom on the ways conscious, effective leaders can get the best out of their people and, in turn, create high-performing teams for the future.

In this talk, she outlines the importance of beginning with organizational health when guiding your workforce into the future—paying special attention to how to assess, attract, and hire the best talent, and establish a culture rooted in accountability, trust, integrity, and inclusion. Ginny goes beyond ideas and, instead, offers leaders practical tactics and processes for optimizing talent, resources, productivity, and profitability to create a disruption proof workplace that is equipped for the long run.

Bill Walton
Club Car

CMAA Member & Chapter Awards Breakfast with Featured Speaker Bill Walton*

Monday, February 21, 8:00–9:30 a.m. PT

Presented in Partnership with Club Car, a CMAA Business Partner
Honor the achievements of CMAA Members and Chapters at the Awards Breakfast, which celebrates and recognizes the individuals and Chapters who strive to make a difference in the CMAA community. Awards will be presented to:

  • the 2021 Club Executive of the Year;
  • new inductees to the 25-Year Club;
  • The Club Foundation’s 2021 Willmoore H. Kendall scholarship recipients;
  • the Idea Fair, which showcases the best club-tested ideas submitted by CMAA member-managed clubs;
  • top Chapter earners in the New Member Recruitment Contest; and
  • the coveted Chapter of the Year Award

The Student Chapter Award winners, officially presented at Sunday's Student Achievement Lunch, will also be highlighted.

After the awards presentations, hear from basketball legend and one of sports’ most recognizable and beloved figures, Bill Walton. His success on the court is well-documented: the nation’s top college basketball star at UCLA under legendary coach John Wooden, he then played for two NBA Championship teams – the Portland Trail Blazers and Boston Celtics. But Bill’s nightmarish challenges off the court are less known. He stuttered so badly he couldn’t say a simple “thank you” until he was 28 years old. And a foot disorder led to 39 surgeries on his feet, legs, and back – keeping him sidelined over half of his NBA career. Armed with grit and a positive outlook, Bill improbably overcame it all. Don’t miss hearing Bill Walton’s one-of-a-kind presentation.

*Please note: A $40 ticket is required for entry to this event and breakfast is included. This event is ticketed separately from all-inclusive registration categories (Full, Education-Only) and capacity is limited to 700 attendees.

Nichol Bradford

General Education with Featured Speaker Nichol Bradford

Tuesday, February 22, 8:30 – 9:30 a.m. PT

Futurist and transformative tech pioneer, founder, and executive Nichol Bradford works at the intersection of psychology, neuroscience, behavior, technology, and science. Her mission is to empower human transformation and wellbeing by catalyzing new visions, opportunities, and tech-enabled tools for all. She ignites new ways to use technology to expand beyond our perceived limits and reach our fullest potential through her global non-profit Transformative, working with talented researchers, founders, and investors across the globe who build tech for human health and happiness that will redefine wellbeing for the next decade.

Dustin Garis

Closing Business Session with Featured Speaker Dustin Garis

Wednesday, February 23, 1:45–3:30 p.m. PT

Join your colleagues for the final session featuring keynote speaker Dustin Garis as well as the Association awards presentations. Session highlights will include the Board of Director and Bylaws election results; the farewell address from outgoing CMAA Chairman Brian Kroh, CCM; and a preview of the 2023 World Conference and Club Business Expo in Orlando, FL.

Throughout his disruptive career at some of the world’s most respected companies, The Coca-Cola Company and Procter & Gamble, Dustin Garis has become known as “Chief Troublemaker” for his innovative approach to brand-building, customer experience, and change leadership. Garis brings the same no-holds-barred approach to his keynotes that helped him blaze trails in the world’s largest companies and entrepreneurial startups. His deep insights and charismatic persona will captivate you while inspiring you to consider how your club can embark on the next frontier of innovation—whether he’s break-dancing on stage or blowing wide open the rise of the “experience economy” with anecdotes and visuals. With a particular focus on how brands can enrich lives, Garis offers examples of brands that are getting it right by “revolting against routine,” and creating memorable experiences to drive engagement among Millennial consumers and employees.

Pre-Conference Workshops and Experiences

The Bicycle Chautauqua "Does" San Diego: Riding, Reflecting, and Pursuing the CCM Mission

Gregg Patterson, Tribal Magic
Thursday, February 17- Saturday, February 19, 2022

In this fast-paced day and age, club management professionals are hard pressed to find time for substantive, casual conversation with fellow club managers. These stressed-out professionals need the Chautauqua Experience because it engages physical , mental, and emotional health, in a way that’s fun, interesting, and communal.

Chautauquas were developed in the mid-nineteenth century as “mobile universities” that moved across America offering popular talks intended to bring insight and entertainment to rural America. The Bicycle Chautauqua has updated the concept by creating a reflective opportunity for working professionals to escape from the trenches; to bond and connect with ideas and people; and to think deeply about club management in a physically stimulating social setting.

Interspersed amongst three days of bicycling will be three, one-hour pre-ride up-briefs and three, two-hour post-ride debriefs focusing on that day’s issues of consequence. In addition to these organized up-briefs and debriefs, each day’s ride will be filled with hours of discussion during breakfasts, rest stops, maintenance periods, and dinner.

The bicycle Chautauqua will start and end at a hotel near the conference hotel in San Diego and will, using “hub and spokes tactics” (that is, leaving from and returning to the same hotel each day), head into the California countryside for three days of riding and reflecting. During the rides, clubs and “businesses of interest” will be visited and hidden byways will be explored.

The Chautauqua starts on the evening before the first day of the ride with orientation and ends at 12:00 noon on the last day so that attendees can return to San Diego.

The Chautauqua will be worth a total of six CMI credits. The ride is limited to 30 registrants, and all riders must be registered through CMAA. If needed, bicycles can be rented at a “pre-approved” bicycle shop near the Chautauqua hotel. All dinners and accommodations will be paid for separately by each rider.

Chautauqua Registration: $100 for CMAA members and $200 for CMAA non-members

Contact Gregg Patterson, President of Tribal Magic at for further information.


The Ballast Point Experience

Presented in part by the CMAA International Wine Society
Competency Area: Food & Beverage Management
Friday, February 18, 2022 from 8:30 a.m.–4:00 p.m.

Join your peers and Ballast Point owner/operator—as well as co-founder/CEO of Chicago-area craft brewery Kings & Convicts Brewing Company—Brendan Watters for a face-paced day of experiencing and learning about the craft beer and hard seltzer business and trends. A pioneering brewery born 25 years ago within the hallowed, hopped walls of San Diego’s Home Brew Mart, the complete art of the craft swims in the DNA of Ballast Point Brewing Company. From bringing a hoppy twist to a porter or adding four types of malt to its amber ale, to creating the breakthrough gold-medal winning Sculpin IPA, Ballast Point is known for adding its touch and asking if there’s a better way. The animated Watters and his talented team of experts and brewers will take us through a day of learning, networking, touring, and tasting!

Transportation to and from the San Diego Marriott as well as lunch and spirits included in the registration fee for this experience. Must be 21 years of age to participate.

Please note: This seminar does not fulfill the workshop requirement for CMAA certification purposes. Four (4) CMI Credits will be awarded to participants upon completion.

Seminar Registration: $275 for CMAA members; $375 for non-members


Rally Club Leaders Around Best Practices Resulting in Relevant & Enduring Clubs

Club Leadership Alliance
KOPPLIN KUEBLER & WALLACE, McMahon Group, and Club Benchmarking

Friday, February 18, 2022 from 9:00 a.m.–4:00 p.m.

The industry is facing many challenges and the data shows it. We believe fundamentally that rapid societal changes, the club leadership model, and the direct need for innovation and impactful strategic planning are all areas that need to be focused on today.

This unique networking opportunity will bring together Club Presidents, Board Members, and Executive Level Team Members to learn what the highest performing clubs are doing to stay relevant and vibrant in today’s competitive market. Leverage decades of hands-on advisory experience and in-depth analysis as the club industry’s premier consultants share insights and experiences gained through their partnerships with the most successful clubs in the country.

The focus of this opportunity will be to generate widespread understanding and adoption of the best practices that lead to sustained club success. Core areas of focus include:

  • Informed Leadership
  • Strategic Stewardship
  • Empowered Management and Team
  • Compelling Member Experience

Workshop Registration: $300 for CMAA members and $400 for CMAA non-members


Planning Your Work & Working Your Plan: How to Develop Sound Strategy and Formulate a Winning Strategic Plan

GGA Partners
Saturday, February 19, 2022 from 8:00 a.m.–12:00 noon

Knowing how to put to strategy to work can be a career-maker for club management professionals. If you don’t understand how strategic plans fit together with auxiliary plans and intelligence, you are not alone. In this four-hour seminar, GGA presenters will put the confusion to rest and help educate participants on how to best develop and deploy the Strategic Plan effectively at their club. The session will include an overview of additional plans (market studies, annual budgets and staffing plans, dynamic financial models, capital reserve plans, and brand/communications plans) required to support planning. At the end of each lecture, there will be an interactive quiz to keep participants engaged and to invite idea exchange.

Following the educational element, GGA presenters will facilitate a highly interactive discussion focused on tactics for putting strategy to work and ideas for keeping it alive. Part of the session will include small group discussions for participants to talk about the plans in use at their clubs, their experience in developing strategy, and key issues at their clubs.

Please note: This session does not fulfill the workshop requirement for certification purposes.

Workshop Registration: $225 for CMAA members and $325 for CMAA non-members


Yacht Club Manager Symposium

San Diego Yacht Club
Sunday, February 20, 2022

This educational experience at the San Diego Yacht Club gives yacht club managers a chance to connect and network with their peers to discuss the unique issues and opportunities that they experience.

Education sessions will include:

Tokyo Olympics Sailing Observations
Jeff Johnson, Waterfront Director, San Diego Yacht Club
Jeff Johnson is one of the leading Waterfront Directors in the world. He had the unique opportunity to be one of the race officials at the sailing events at the Tokyo Olympics this past year. Jeff is classified as a US Sailing Race Management Instructor, US National Race Officer, and ISAF International Race Officer and holds US Coast Guard 100 GT Captain's License with sail and towing endorsements. Jeff overseas the 46 weekends per year of regattas at the club and has been at the club for 30 years. Jeff will share his experience participating in the Tokyo Olympic sailing program.

Review of Yacht Club Trends and Statistics from Annual Survey
Ray Cronin, Club Benchmarking
Get an in-depth look at the results from the most recent survey of yacht club managers, conducted by Club Benchmarking.

Yacht Club Panel and Round-table Discussion
Moderators: Jack Sullivan, CCM, JR Sullivan Consulting & Terry Anglin, CCM, CCE, GSI Executive Search
Hear about the recent challenges that many have faced along with exchanging ideas on all areas of yacht club operations. Discover the best practices that your peers are successfully using every day in their facilities.

The registration fee includes round-trip transportation between the Marriott Marquis San Diego Marina and the San Diego Yacht Club, lunch, three education sessions, and the cruise on The America.

Symposium Registration: $100 for members; $200 for non-members